Decoding Language: Do you know the meaning of your words?
You know what your words mean, but do you know the meaning of your words? A workshop exploring semiotics and discourse analysis.
Martin Lee is a branding specialist, helping clients as diverse as Barclays, easyJet, AutoTrader, and Netflix to express themselves authentically to customers. After a 20-year career in bookselling and marketing (for universities, WHSmith, and Waterstones), he became a strategist at Fourth Room and co-founded Acacia Avenue, working holistically on brand contexts, customer behaviour and messaging.
In this workshop, participants will learn about how images and words are coded in culture and language and how understanding those codes can enrich our own use of words, both in life and in business.