Andreas Loizou

The Story is Everything: what your audience wants from business storytelling

The business storyteller, Margate Bookie founder, and author of The Story is Everything discusses story-crafting and creative communications for business.

Starting out as an accountant, equity analyst, and then director of training at Financial Times Knowledge, Andreas Loizou teaches business storytelling, writing skills, and finance, focussing on story-crafting. His most recent book, The Story Is Everything, offers an A-Z guide to mastering creative communication for business and to targeting an audience’s feelings, actions, and beliefs.

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