The bard sell: learn how to use poetic techniques to make your commercial writing creative Poets, eh? What are they...
If you didn’t make it to January’s 26 Trade Secrets workshop, all is not lost. Fiona Thompson was there to...
Mindfulness is a buzz word we’ve been hearing a lot lately. What does that mean as creative writers? Can we...
The strategy, analytics and free tools that help you market your business Want to understand how to use Twitter, Facebook...
What can Star Wars characters teach us about brands? That was the question posed by Al Robertson in a workshop...
Stories are how we make sense of the world, so of course they can help us make sense of our...
Our next Trade Secrets session is Stories at Work on 4 May 2017 in London. Join us and find out...
On a freezing Monday evening in January, six writers (including Laura Silcock via Skype from Leeds) gathered at Free Word...
Getting your message out to the world As a copywriter, you spend your working life marketing other people’s products and...
by Elise Valmorbida On Tuesday 17 May 2016, some lucky 26ers attended the 26 Trade Secrets training workshop: Presenting Your...
We writers may be ace at choosing the right words for the page, but there’s so much more to communicating...
In her memoir of 50 years in publishing, Stet, Diana Athill describes the disorganised life of the novelist Jean Rhys:...
No, not creative accounting. This is the third of our Trade Secrets training sessions, and it’s scheduled for Tuesday afternoon,...
Improve your copy performance in a sizzling environment Have a close look at the copy on your favourite box of...
With thanks to you for your suggestions and requests, we’ve brainstormed the kind of training 26 could offer and how....