Trade Secrets: Marketing yourself

Marketing yourself

Getting your message out to the world

As a copywriter, you spend your working life marketing other people’s products and services. But how well are you selling yourself? Do you market yourself with oomph, sparkle and brio? Or do you save that for your clients?

In this 26 Trade Secrets workshop, we explored what makes you stand out, where you want to take your business and how to get there. We talked about your website and discussed how to get yourself noticed – in a way that feels right for you.

The session covered how to:

  • Position yourself and your work
  • Expand your client base and repertoire
  • Present your brand online
  • Network your way to new business
  • Develop a one-minute elevator pitch.

Read a review of the session here.

Latest 26 Facebook

1 week ago

Our biggest creative writing project to date gets underway, with 100 writers researching people from WW1 history, ready to write a 100 word centena.

We've created this group to share stories, ... See more

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3 weeks ago
Truth and Lies in Advertising

Richard Burdett has seen the advertising landscape change over the years. He spent 11 years at Saatchi & Saatchi, was the Head of Marketing at UKTV, Head of 4Creative and is now MD of Horse & ... See more

Richard Burdett has seen the advertising landscape change over the years. He spent 11 years at Saatchi & Saatchi, was the Head of Marketing at UKTV, Head of 4Creative and is now MD of Horse & ... See more

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Latest 26 images

Disused pub in Hoxton by Andy York
Photo by Lucy Beevor
Image by Tony Linkson
Found on the island of Giglio, Italy by Chris Bird.
26 Screenshot by Lara Muth
I live at number 26, and this is my bin!  Rebecca Thomas
Captured in Venice by Elen Lewis
26-jane
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Spotted by Marin Lee at the Serpentine in Hyde Park
Spotted in Copenhagen by Helen MacKinven.
Spotted on the airfield of Tivat airport in Montenegro by Martin Lee
I took this picture in a fabulous vegan and raw food restaurant in Turin - Ezri Carlebach
Spotted in Capri by Laura Hunter
Woods near Jouqueviel, Midi-Pyrenees, 10 minutes after I had told my walking group about 26. They gave me a funny look. By David Mathews
Image by Ed Pritchard
Image by Lydia Thornley in Krakow
Spotted in Belfast by Jonathan Holt
From Christmas travels in Krakow by Lydia Thornley
Night time lamp from Christmas travels in Krakow by  Lydia Thornley
Daytime lamp from Christmas travels in Krakow by  Lydia Thornley