Trade Secrets: Accessible Writing

Date: 22nd February 2023, 5:30pm to 7:00pm

Ettie Bailey-King is an inclusive communication consultant who helps organisations make inclusive language part of their voice, make their content super accessible, figure out what’s working through detailed audits, and feel brave, confident and supported as they embed anti-oppression across their communications, marketing and content.

Her interactive workshop will give us a fun, practical introduction to writing more accessibly. We’ll learn about:

  • How we read What saccades and fixations are, and how to write more readable sentences.
  • How we think Why stories and concrete images ‘plug in’ to the brain better than more abstract language.
  • Cognitive load How to make our content easier to read, understand and remember.
  • Neurodiversity How writing may affect us differently if we’re neurotypical, autistic or have other forms of neurodivergence like ADHD, dyslexia, dyspraxia.
  • Numeracy Why numbers and percentages can be tricky for many people, and what to use instead.

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