26 Trade Secrets

Training for Writers

Writing courses
Inspiring workshops to sharpen your skills, get your creative juices flowing and help you work smarter. Just for 26 members, we have a rotating sushi bar of brain food to tempt you throughout the year. Not a member yet? Stump up £40 pounds and grab a seat at the bar.

Our next session…

The bard sell: learn how to use poetic techniques to make your commercial writing creative

Poets, eh? What are they good for? Wafting around, telling you rhyme doesn’t matter? Telling you a thing is like another thing? And they’d certainly be the last people you’d go to for tips on, goodness me, selling.

Well hold on there. Turns out what poets are really good at is making language new – and it’s that attitude, and some of the tools and techniques that they use to do it that you could learn from the versifiers, especially if you want to give your commercial writing a bit more sparkle and polish.

So join poet and copywriter Rishi Dastidar for an after-hours workshop on 14 May, where he’ll run you through the way the poets think, and the tricks they use to bend language the way they want. We’ll talk about rhyme yes, but also rhythm, sound, verbs, crazy first drafts and cultivating an attitude of being daring – all things that could make you a Shakespeare of sales copy.

What:                  The Bard Sell
When:                 6.30-8.30 on Monday 14 May
Where: The Free Word Centre, 60 Farringdon Road, London, EC1R 3GA
How much:         £85 for members (£125 for non-members, including one year’s membership)
Interested?          Email Rachel Marshall to book your place


About Rishi

Rishi is a long-standing 26er, and is head of verbal identity at strategic brand consultancy BrandPie, where his clients have included EY and Capgemini. He’s written for O2, EDF Energy and Spotify, and is serving on the jury of the Writing for Design category in this year’s D&AD Awards. His poetry has been published by the Financial Times, Tate Modern and the Southbank Centre, and he was longlisted in the 2016 National Poetry Competition. His debut collection Ticker-tape is published by Nine Arches Press, and he is also chair of writer development agency Spread The Word.


Take a look at the Trade Secrets training courses we have run previously…

Latest 26 images

Disused pub in Hoxton by Andy York
Photo by Lucy Beevor
Image by Tony Linkson
Found on the island of Giglio, Italy by Chris Bird.
26 Screenshot by Lara Muth
I live at number 26, and this is my bin!  Rebecca Thomas
Captured in Venice by Elen Lewis
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Spotted by Marin Lee at the Serpentine in Hyde Park
Spotted in Copenhagen by Helen MacKinven.
Spotted on the airfield of Tivat airport in Montenegro by Martin Lee
I took this picture in a fabulous vegan and raw food restaurant in Turin - Ezri Carlebach
Spotted in Capri by Laura Hunter
Woods near Jouqueviel, Midi-Pyrenees, 10 minutes after I had told my walking group about 26. They gave me a funny look. By David Mathews
Image by Ed Pritchard
Image by Lydia Thornley in Krakow
Spotted in Belfast by Jonathan Holt
From Christmas travels in Krakow by Lydia Thornley
Night time lamp from Christmas travels in Krakow by  Lydia Thornley
Daytime lamp from Christmas travels in Krakow by  Lydia Thornley