Next Trade Secrets Training Session: The Bard Sell

The bard sell: learn how to use poetic techniques to make your commercial writing creative

Give your commercial writing a bit more sparkle and polish with poet and copywriter Rishi Dastidar for an after-hours workshop on 14 May, where he’ll run you through the way the poets think, and the tricks they use to bend language the way they want. We’ll talk about rhyme yes, but also rhythm, sound, verbs, crazy first drafts and cultivating an attitude of being daring – all things that could make you a Shakespeare of sales copy.

What:                   How to be more creative with your commercial writing
When:                  6.30-8.30 on Monday 14 May
Where:                 The Free Word Centre, 60 Farringdon Road, London, EC1R 3GA
How much:         £85 for members (£125 for non-members, including one year’s membership)
Special offer:     just £75 for the first five people (26 board members excluded – sorry!)
Interested?        Email Rachel Marshall to book your place

About Rishi

We’re chuffed to have Rishi in the driving seat of this one – some of you may remember his fantastic session at Wordstock a few years ago. Rishi is a long-standing 26er, and is head of verbal identity at strategic brand consultancy BrandPie. He’s on the jury of the Writing for Design category in this year’s D&AD Awards. His poetry has been published by the Financial Times, Tate Modern and the Southbank Centre, and he was longlisted in the 2016 National Poetry Competition. And his debut poetry collection Ticker-tape was published last year.

So join us in May to learn some trade secrets from a real master and give your commercial copy a creative boost.

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