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September 2015

Trade Secrets Training: The Poetry of the Pack

23 September, 2015 @ 2:30 pm - 5:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£150.00

Improve your copy performance in a sizzling environment Have a close look at the copy on your favourite box of cereal, snack or smoothie. It has to pack a punch in a minuscule number of characters. It’s some of the hardest-working, most inventive copy on the market. So we’ve asked hard-working, inventive copywriter Fraser Southey to come and share some of the trade secrets he’s gleaned through years of writing short snappy copy for Cheerios, Shredded Wheat and Weetabix. Fraser…

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February 2016

Trade Secrets Training: accounting for creatives

9 February, 2016 @ 2:30 pm - 5:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£150

No, not creative accounting. This is the third of our Trade Secrets training sessions, and it’s scheduled for Tuesday afternoon, 9th February 2016. Save the date now. Book the course now. It’s sure to get busy, once everyone realises how much better off they can be with a bit of accounting savvy. The workshop is being run by a chartered accountant who has a lifetime of specialist experience working for artists, writers and other expressive types. She knows everything you…

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May 2016

Trade Secrets Training: Presenting your best self – face-to-face communications skills for writers

17 May, 2016 @ 2:30 am - 5:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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We writers may be ace at choosing the right words for the page, but there’s so much more to communicating well in person. Come along to this lively session to learn how to make a good impact and handle your clients with confidence. Whether you’re a freelancer looking to enhance your personal brand or an experienced writer wanting a bit more panache to your presence, this workshop will put some wind in your sails and leave you with very useful…

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January 2017

26 Trade Secrets Training – Marketing yourself

23 January, 2017 @ 6:30 pm - 8:30 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£150

Getting your message out to the world As a copywriter, you spend your working life marketing other people’s products and services. But how well are you selling yourself? Do you market yourself with oomph, sparkle and brio? Or do you save that for your clients? In the latest 26 Trade Secrets workshop, we’ll explore what makes you stand out, where you want to take your business and how to get there. We’ll talk about your website and discuss how to…

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May 2017

Trade Secrets Training: Stories at Work

4 May, 2017 @ 6:30 pm - 8:30 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£100

Our next Trade Secrets session is Stories at Work on 4 May 2017 in London. Join us and find out how to thread stories through every part of your writing life – from that crucial first briefing session through creative and strategic workshops to getting the right words out of your head and onto the screen. Read more...

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October 2017

Trade Secrets Training: Social media for freelance writers and your clients

23 October, 2017 @ 6:30 pm - 8:30 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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The strategy, analytics and free tools that help you market your business Want to understand how to use Twitter, Facebook and LinkedIn to raise your profile and win business as a freelance writer? Want to help your clients with their social media content too? In this workshop, we’ll start with a quick brainstorm to establish where you want your business to go next, and how social media can help you get there. Then we’ll consider the pros and cons of…

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January 2018

Trade Secrets Training: Mindfulness and Creative Writing

23 January, 2018 @ 6:30 pm - 9:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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Mindfulness is a buzz word we’ve been hearing a lot lately. What does that mean as creative writers? Can we take a mindful approach to what and how we write? Why might this matter? In late January, we hold our Trade Secrets session on Mindfulness and Creative Writing. It’s happening after-hours, so you should be able to slip away from the day-job to a unique evening class that will help get your year off to a positive, life-enhancing start. It’ll…

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May 2018

Trade Secrets Training: The Bard Sell

14 May, 2018 @ 6:30 pm - 8:30 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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The bard sell: learn how to use poetic techniques to make your commercial writing creative Poets, eh? What are they good for? Wafting around, telling you rhyme doesn’t matter? Telling you a thing is like another thing? And they’d certainly be the last people you’d go to for tips on, goodness me, selling. Well hold on there. Turns out what poets are really good at is making language new – and it’s that attitude, and some of the tools and…

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October 2019

Trade Secrets: how to make more money

4 October, 2019 @ 2:00 pm - 6:00 pm
The Storytellers, 5 Cromwell Place
London, SW7 2JE United Kingdom
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How can you make more money—and still be a nice person? This is the 12th of our Trade Secrets training sessions, and it’s scheduled for 2pm—6pm, Friday, 4th October 2019. Save the date now. Book the course now! It’s sure to get busy, once the penny drops. But who’s talking about pennies? Or dropping? We’re talking about raising your income, and raising your profile. Together, we’ll tackle tricky money matters, like terms of engagement, getting paid, quoting and negotiating, day…

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February 2020

26 TRADE SECRETS: Making words visible – the art of typography

27 February @ 6:30 pm - 9:00 pm
Quietroom, Quietroom, 40 Bowling Green Lane, Farringdon
London, EC1R 0NE United Kingdom
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£80

Have you ever written something you love only to see it ruined by poor design? And then felt frustrated that you couldn’t quite put into words what was wrong? Our next Trade Secrets workshop, run by illustrious designer Mark Noad, will cover the key aspects of making the written word visible. We’ll be looking at things like the anatomy of typefaces, what makes them readable, why some are better for large amounts of small text and others for small amounts…

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