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June 2015

Trade Secrets Training: Setting up Projects for Success

1 June, 2015 @ 2:30 pm - 5:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£150.00

With thanks to you for your suggestions and requests, we’ve brainstormed the kind of training 26 could offer and how. Our priorities: usefulness, desirability, affordability. You told us. We listened. Then we planned and we planned. Now we’re ready to go! Training sessions will be active workshops that happen quarterly across the year, usually during an afternoon, covering things like writing pack copy, presentation skills, grammar, contracts and legalities, listening/persuasion and, er, hostage negotiation. Then we’ll carry on talking over…

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September 2015

Trade Secrets Training: The Poetry of the Pack

23 September, 2015 @ 2:30 pm - 5:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£150.00

Improve your copy performance in a sizzling environment Have a close look at the copy on your favourite box of cereal, snack or smoothie. It has to pack a punch in a minuscule number of characters. It’s some of the hardest-working, most inventive copy on the market. So we’ve asked hard-working, inventive copywriter Fraser Southey to come and share some of the trade secrets he’s gleaned through years of writing short snappy copy for Cheerios, Shredded Wheat and Weetabix. Fraser…

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February 2016

Trade Secrets Training: accounting for creatives

9 February, 2016 @ 2:30 pm - 5:00 pm
Free Word Centre, 60 Farringdon Road
London, EC1R 3GA United Kingdom
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£150

No, not creative accounting. This is the third of our Trade Secrets training sessions, and it’s scheduled for Tuesday afternoon, 9th February 2016. Save the date now. Book the course now. It’s sure to get busy, once everyone realises how much better off they can be with a bit of accounting savvy. The workshop is being run by a chartered accountant who has a lifetime of specialist experience working for artists, writers and other expressive types. She knows everything you…

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