26 TRADE SECRETS: Making words visible – the art of typography
27 February, 2020 @ 6:30 pm - 9:00 pm
Have you ever written something you love only to see it ruined by poor design? And then felt frustrated that you couldn’t quite put into words what was wrong? Our next Trade Secrets workshop, run by illustrious designer Mark Noad, will cover the key aspects of making the written word visible.
We’ll be looking at things like the anatomy of typefaces, what makes them readable, why some are better for large amounts of small text and others for small amounts of large text. We’ll help you understand the choices designers make when putting words on a page – why the length of line, the gap between lines and the space around them are all important. (And, of course, why it’s important for the designer to understand what you’re trying to communicate in the first place!)
This will be an interactive session, not a talk – a mix of the conceptual and the practical. By the end of it you’ll know your serifs from your sans, your kerning from your leading, and your x-height from your point size. This session will give you the tools to talk type with your designers and make sure your hard-written words look the part.
When: 6.30pm—8.30pm, Thursday 27th February
Where: Quietroom, 40 Bowling Green Lane, Farringdon, London, EC1R 0NE
Cost: 10% discount (£72) if booked on or before 31 January
£80 if booked in February
£120 for non-members (includes 1 year’s 26 membership)
Mark Noad is a designer and typographer with a thorough understanding of how to apply words on the page, on screen, and in the wider environment. With 30 years’ experience in the design industry, he’s worked on a wide range of projects – from book design to sign systems, corporate reporting to identity development – and is probably best known for his redesign of the London Underground map. More recently, Mark has curated conferences and exhibitions as chairman of Letter Exchange. He’s also taken part in several 26 projects, including 26 Lies and Memory Maps.
Join us on 27 February for some typographic titillation – hope to see you there!