What a ride. ‘From Here To Here’ was our most ambitious project to date, and has given 26 more profile... Read More
Tone of voice: valuable business commodity or meaningless buzzphrase? Chris Bird, Word Bird Ben & Jerry, those chunky monkeys, were... Read More
The new Economist ads: inspired continuation of a legendary campaign, or a load of increasingly tired old puns? Jim Davies,... Read More
This is bad enough So please … Don’t give me gobbledegook. Don’t give me pages and dense pages and “this... Read More
The café at Falmouth’s magnificent, modern Maritime Museum was filling up with tanned, greying women and men, with taut, toned... Read More
Predicting the year ahead in Design Week, John Allert of Interbrand wrote: “Design can no longer be defined by the... Read More
Can this cockpit hold The vasty fields of France? Or may we cram Within this wooden O the very casques... Read More
He’s a bigger employer than General Motors and can still teach you a lot, says John Simmons Sunday June 3,... Read More
“Once upon a time you dressed so fine, threw the bums a dime in your prime, didn’t you?” Bob Dylan,... Read More
Punctuation. A writer’s best friend or creative straightjacket? Martin Lee, Acacia Avenue To me, punctuation marks are like extra letters... Read More
Oh the terror of appearing on stage! So thought ten Dark Angels when script writer, director, producer and star of... Read More
That was the aim when 26 member Mike Reed took the helm of design blog Noisy Decent Graphics for a... Read More
Marketing communications are the least of most companies’ problems. They hire agencies and pay their fees to research and write... Read More
Which comes first – writing or design? A conclusive answer came at a memorable evening hosted by the London Design... Read More
Do you fancy yourself as the next Matt Groening or Nick Park? Even if your drawing’s rubbish and your plasticine... Read More
There have been several books published recently railing against the evils of jargon and management speak. Do you think there’s... Read More
Paul Burke should start the ‘Shut Up and Get On With It School of Writing’. He got into advertising from... Read More
26 held a special event with Dominic Dromgoole, Patrick Spottiswoode, Peter Kyle, Yolanda Vazquez and John Simmons at the Globe... Read More
Common Ground’ is a book in which writers write about other writers they admire, the places with which they are... Read More
It was billed as a candlelit evening in Milton’s Cottage, the tiny bolt hole in Chalfont St Giles where he... Read More
Our intrepid reporter Rishi Dastidar does his best to remember what happened at the 26 Christmas Party 2006. Take one... Read More
Our Wordsworth survey was completed by 63 members, which goes to show that it can’t have been that hard. Thanks... Read More
Green Thing is a not-for-profit initiative that makes green behaviour easier and more enjoyable. By suggesting one thing a month... Read More
How can pictures tell a story without words? How can words grab attention without pictures? This age-old debate was given... Read More
Most of us are happy to show off our finest work at the earliest opportunity, but the nightmare jobs seldom... Read More
Michael Wolff at 26: “I’ve been sacked twelve times. I’m very used to it.” One of the things Wally Olins... Read More
When I was a student at university I tried whenever possible to insert a reference to Bob Dylan into my... Read More
REVENGE OF THE LAWN Richard Brautigan Canongate, £5,49 on Amazon They may be ultra-fashionable now, but ultra-short stories have... Read More
Hampstead or Harrogate? Leeds or Land’s End? Bristol or Belfast? Where’s the best place for a writer to ply their... Read More
Editor’s note: Every month, members are kind enough to send in their recommendations for events, films, books, exhibitions and websites.... Read More
The readings, literary walks and other events of Free the Word! brought world literature to London’s South Bank on the... Read More
John Simmons is a founder-director of 26, and widely regarded as the person who set the current tone for tone... Read More
When you’re writing for design, the first thing you need to get a handle on is the dynamic between client,... Read More
I was asked recently to go and take a brief from a design consultancy for a corporate writing job. It’s... Read More
To celebrate our third birthday, we held a shindig at the Truman Brewery in London’s Brick Lane. As 26ers met... Read More
Arriving early at Colchester’s Arts Centre, we immediately suspected someone had pulled a fast one. The cabbie dropped us at... Read More
5:55 Charlotte Gainsbourg Atlantic, £8.99 on Amazon This CD has wormed its way into my consciousness in the last two... Read More
With a year-long jaunt coming to a close, and nearly all points of the Isle covered, what better place for... Read More
On Saturday 26 May, 26-ers George Craigie and Jamie Jauncey helped entertain passers-by in Aberdeen with an illustrated talk on... Read More
Plain English – good business practice or just plain boring? Lindsay Camp, writer and author of ‘Can I Change Your... Read More
What should we get paid for our writing? Can we put a price on our words? Apart from pornography, what’s... Read More
On 24 November, Faber & Faber kindly played host to a 26 event for a second time. It was nearly... Read More
As 2007 draws to a close, 26 members name their most memorable piece of writing of the year. (That’s as... Read More
Abused and over-used. In the context of business writing, what words or phrases really annoy you? Simon Caulkin, The Observer... Read More
Writing awards: are there enough of them and do they mean anything anyway? Martin Lee, Acacia Avenue There’s definitely a... Read More
Even if they were paying top dollar, who wouldn’t you work for? Heather Atchison Even if they were paying me... Read More
Could you forgive a great campaign idea if it was badly written? Roger Horberry, Alp Associates No. In fact I... Read More