A semi-regular vox-pop feature in which 26 members voice their opinions on the ‘hot’ topics of the day…
Which literary figure do you think would make a good writer for business?
I would hire Italo Calvino for his ability to transform transience into substance. Organisations are immensely abstract institutions and the only way to communicate their essence is to conjure up what the interaction will feel like in the mind of the reader. This excerpt is from ‘Invisible Cities’, but it could equally well be applied to brands. ‘Cities, like dreams, are made of desires and fears, even if the thread of their discourse is secret, their rules are absurd, their perspectives deceitful, and everything conceals something else.’
I’d like to see Orwell put the boot into some of the bollocks I have to deal with.
Fiona Thompson Douglas Adams would have been fun as a copywriter. Imagine the client’s delight when they discussed project milestones. “I love deadlines. I like the whooshing sound they make as they fly by.”
Jim Davies The Brothers Grimm. It’s all about fairy tales after all.
That TS Eliot gave up a promising career in banking to become a poet. What a waste land. He could have spared us a crisis or two with some clear advice to modern bankers.
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