Sign up for new D&AD and Norwich projects


No, we’re not talking about an AMAZING deal on a new gadget – we’re talking about two new projects coming the way of 26 members. Watch out, we’ll be emailing details to everyone but you’ll have to react fast. Don’t be shy about putting yourself forward because these are exciting ways to get yourself better known.

1 D&AD storytelling project

The first is another collaboration between 26 and D&AD. Earlier this year we completed the Archive Dive in which 26 members wrote about award-winning D&AD work. Every two weeks over the course of a year a 26 member was in the spotlight on D&AD’s website with a piece of writing.

It was a great success and D&AD have now asked 26 to turn our keyboards to the subject of storytelling under the title The Story Works. ‘Story’ is a word that gets much bandied about these days and it can mean many things to many people. We’d like to explore it in a bit more depth and see what are the principles of storytelling that appeal to us all and work for us all. We can then draw some lessons for our writing at work.

So we’d like a dozen writers from 26 to volunteer for this exploration of the secrets of storytelling. What story has appealed to you? But don’t think too narrowly, don’t limit yourself to famous novels. The story could be an ad, a film, script, comic, annual report, exhibition, poem, TV sketch, Twitter campaign, whatever you suggest. You can make the case and we’re looking for variety. What for you demonstrates the craft of storytelling in the example you choose? Tell us how the story works.

We’d like a team covering as much ground as possible. We’re looking for 600-800 word articles, publishing the first one in January then monthly through the year. The articles will be posted on the D&AD website. It’s a great place to be and to be noticed by the best people in the creative industries.

Email to register interest. Say what story example you might write about. We’ll choose the team on the basis of variety of genres. But we’ll need to hear from you by first thing in December; we’ll then inform those who are selected and send you a full brief.

2 Norwich: 26 writers

It sounds like a pub quiz question: What is England’s only City of Literature? The answer is Norwich (Edinburgh was Britain’s first). Norwich was awarded this title by UNESCO in 2012. It gets to keep the title forever too.

It won the award because of the strong case made for Norwich’s role over a thousand years in creating, raising and supporting writers of all kinds (not just literary writers). We’ve chosen 26 of them, from the deeply historic – Julian of Norwich, say, the first woman published in English – through to 20th century writers like Angus Wilson and Malcolm Bradbury who founded the Creative Writing MA at the University of East Anglia. We’ll be looking for 26 of our members to pair with each of these historic writers and come up with a fabulous piece of writing. (And, yes, there should be a small amount of funding to cover travel and a short stay in Norwich.)

We’ll email all members with more details soon. But if you want to get in early to express your interest, email as soon as you can.

John Simmons

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