Into the woods

John-YorkeAhead of his appearance at Wordstock next month, Elen Lewis interviewed John Yorke, author of storytelling bible, Into the Woods.

What is the greatest story ever told?

It hasn’t been told yet


What three things can all writers do to become better storytellers?



How can storytelling help writers in business?

If you can’t master narrative you can’t communicate. Every great business person – every great politician – is author of their own story.


What are you reading?

Amexica by Ed Vuliamy


What advice would you give your 17-year-old self?

The jacket probably wasn’t worth it.


Tell us a secret.

I wasn’t held up in traffic. I forgot.

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