Crafting a great brief isn’t just a concern for marketers. It’s for writers as well, architects, designers, in fact artists of all hues. A great brief focuses on what matters, reveals the tensions worth tackling and sets creativity free. It’s the most powerful tool you have to spark extraordinary work, whether you’re writing the brief or receiving it.
We are running a pilot workshop on Thursday 16th October and there are 5 places left. The profits from this workshop go to 26.
We have secured the brilliant Anna Creed (Unilever, REN, the INKEY List, Wild Nutrition) who will be leading this masterclass supported by our own Alastair Creamer.
There are more details here. If you can’t come, pass it on to a colleague or client who can. The truth is there aren’t enough half decent briefs being written these days. We’re trying to do something about it.
If you would like a place, please contact: sacha@creamerandmilliken.com