Hone your client-wrangling skills: 1st June, London

Image by Damian Gadal on Flickr

Have you ever looked at a brief and thought: what do I do with that? Wondered how to negotiate the right rate for the job? Or watched a project spiral out of control through endless revisions?

Then this half-day course is for you.

We’ll be looking at:

  • How to nail down a brief that works for you and your clients.
  • How to negotiate time and money.
  • How to manage your projects more smoothly using quotes, proposals, terms and conditions and billing schedules.

At the end of the session, you’ll go away with a ‘good brief’ checklist and a pocketful of new strategies to give you less grief and more rewards when you write for clients.

Throughout the afternoon, you’ll have the chance to swap stories with other copywriters and learn from their experience. And we’ll carry on talking over drinks afterwards. All 26ers are invited to the pub, not just the training gang.

Here are the details.

When: 2.30pm–5pm Monday 1st June
Where: Free Word Centre, 60 Farringdon Road, London, EC1R 3GA
What: The importance of a good brief. Turning a bad brief into a good brief. Negotiating money, time and expectations. How much to charge. Costing a project. Proposals. Agreements. Billing. When to walk away. Managing clients. Approvals. The nth draft.

Who’s it for: self-effacing writer types; people new to freelance business writing; all 26ers; numbers are limited to 16 people; first come, first served.
What you’ll get: less grief and more rewards when you write for clients.
Who’s on tap: seasoned wordsmith client-wranglers Elise Valmorbida, Fiona Thompson and Heather Atchison
Fee: a lowly £150 if you’re a member of 26 (if not, all you need to do is join).

Then: drinks at the Betsy Trotwood pub afterwards.

Your call to action: email training coordinator Rachel Marshall. She’ll tell you what you need to do in order to secure your place. If you’re not already a member, join 26 – it’s only £26 a year! Soon the training calendar will be dotted with dates for your diary.


About booking
You can book a 26 event or training by paying the full fee. Places are limited, so it’s good to be quick. Your booking will be confirmed in writing. If we don’t have your payment of the full fee, we may offer your place to someone else.

About cancelling
You can cancel up to four weeks before a 26 event or training, and we’ll refund the full fee you’ve paid, minus a cancellation charge which is 50% of the full fee. If you cancel any later than this, you’ll lose the full fee you’ve paid – unless we can find someone to take your place. If we find a replacement for you, we’ll refund your payment minus the cancellation charge. If we need to cancel an event or training, we’ll refund the full fee you’ve paid, but no other costs.

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