26 Trade Secrets: The Bard Sell

Poets, eh? What are they good for? Wafting around, telling you rhyme doesn’t matter? Telling you a thing is like another thing? And they’d certainly be the last people you’d go to for tips on, goodness me, selling.

Well hold on there. Turns out what poets are really good at is making language new – and it’s that attitude, and some of the tools and techniques that they use to do it that you could learn from the versifiers, especially if you want to give your commercial writing a bit more sparkle and polish.

So join poet and copywriter Rishi Dastidar for an after-hours workshop where he’ll run you through the way the poets think, and the tricks they use to bend language the way they want. We’ll talk about rhyme yes, but also rhythm, sound, verbs, crazy first drafts and cultivating an attitude of being daring – all things that could make you a Shakespeare of sales copy.

We’re offering reduced ticket prices to the first five people, so email Rachel Marshall to book your place now!

What:                  The Bard Sell
When:                 6.30-8.30 on Monday 14 May
Where:                The Free Word Centre, 60 Farringdon Road, London, EC1R 3GA
How much:         £85 for members (£125 for non-members, including one year’s membership)
Interested?          Email Rachel Marshall to book your place


About Rishi

Rishi is a long-standing 26er, and is head of verbal identity at strategic brand consultancy BrandPie, where his clients have included EY and Capgemini. He’s written for O2, EDF Energy and Spotify, and is serving on the jury of the Writing for Design category in this year’s D&AD Awards. His poetry has been published by the Financial Times, Tate Modern and the Southbank Centre, and he was longlisted in the 2016 National Poetry Competition. His debut collection Ticker-tape is published by Nine Arches Press, and he is also chair of writer development agency Spread The Word.



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