I lead The Poetry Of It All, a creative agency that puts words at the heart of brands, campaigns and artistic moments. As well as a Creative Director, I’m a poet and Fellow of The Royal Society of Arts.
I’ve written for the British Library, Politico, Nike, Google, V&A, Southbank Centre, English National Ballet, British Council, Deloitte, D&AD, Innovate UK, Art Fund, AXA, Twitter, Women Deliver, eOne, Francis Crick Institute and Design Museum.
I was the founder and Creative Director of design agency The Beautiful Meme for ten years – building it into one of the most striking studios in the UK. I create much of my work in close collaboration with designers and speak regularly on the subjects of poetic brand writing, advertising and the philosophy of creativity.