Copywriter and consultant
I used to run a scuba diving school in the Caribbean, but gave it up to follow the dream: being a writer.
This may seem like an odd route into copywriting, but I learned to write for brands and businesses by working in business. As well as owning a successful dive shop for five years, I’ve worked for, and managed, other businesses from the shop floor to management board level. I’ve earned my stripes by working – and writing – my way up the ladder.
I’ve seen first hand how poor communication can lose customers, alienate employees and destroy promising business partnerships.
But I’ve also seen how great customer service can help a business thrive, how good writing can galvanise a team, and how honest and open collaborations can help partnerships blossom.
This work and life experience helps me to write copy that’s human, honest and speaks directly to the person who’s reading it.
You can find out more at sarahfarley.co.uk
Favourite Word: 'Nithered'