Publicist, Founder of Serendipity PR and Author
Hello, I am an award-winning Public Relations professional and published author. I founded my PR agency, Serendipity PR & Media in 2009. I was named in Commetric’s Top 100 of the PR Influencer Index & Top 15 Women Influencers in PR & Communications in 2021. I am a regular international speaker and moderator, and contributing global editor for the India CSR Network. I also guest lecture at UK universities and sit on various boards.
My second book Corporate Social Responsibility Is Not Public Relations with foreword by British environmental journalist and broadcaster Lucy Siegle was shortlisted for the UK Business Book Awards in 2022 and was published in India by Jaico Publishing in November. My first business book, The PR Knowledge Book published in 2019 can be found at the University of Oxford, London Business School, Duke and Harvard, University of Edinburgh, University of Bath, University of Glasgow, and many others.
I am currently writing my third book, a pro planet book about climate change and legacy, with a focus on diversity of voice. The book has different themes from music, food, global leadership, business, communities, science, and the ocean.
A fun fact about me is that I started out my career writing speeches for a previous UK Prime Minister and Ministers, and I have worked at the top level with big, powerful global brands, which includes – being global communications director for the Economist Group; the first Mayor of London; Cass Business School; and charities.
Favourite Word: 'Serendipity'