Roger Horberry

26 Members

Name

Roger Horberry

About me

Just the facts: I’m a branding and design copywriter specialising in storytelling and tone of voice. I’ve been writing professionally for 15 years. I’ve contributed to four projects for 26 (26 Letters, 26 Malts, Common Ground and Bard & Co.) Over the last 25 years I’ve released a dozen CDs that together have sold literally hundreds of copies.

 

Here’s a thought.

Most business writing doesn’t work. Why? Because no one really reads it. Why? Because it’s boring.

Sorry, but it’s true.

People read what interests them. If they don’t read it, there’s no point writing it. Here’s the answer – Make Things Interesting. Do some serious research, tell the story and move heaven and earth to create something amazing.

The best job I’ve ever done was for a sewage processing company in Macclesfield. Not the most promising subject for great copy, but we found an angle, it won awards, it made the front page of The Times business section and it made people smile. Just as importantly it doubled the company’s turnover in 12 months without any additional marketing spend.

Interesting works.

To find out more contact me on 07817 267775 or at rogerhorberry@hotmail.com

Latest 26 images

Disused pub in Hoxton by Andy York
Photo by Lucy Beevor
Image by Tony Linkson
Found on the island of Giglio, Italy by Chris Bird.
26 Screenshot by Lara Muth
I live at number 26, and this is my bin!  Rebecca Thomas
Captured in Venice by Elen Lewis
26-jane
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Spotted by Marin Lee at the Serpentine in Hyde Park
Spotted in Copenhagen by Helen MacKinven.
Spotted on the airfield of Tivat airport in Montenegro by Martin Lee
I took this picture in a fabulous vegan and raw food restaurant in Turin - Ezri Carlebach
Spotted in Capri by Laura Hunter
Woods near Jouqueviel, Midi-Pyrenees, 10 minutes after I had told my walking group about 26. They gave me a funny look. By David Mathews
Image by Ed Pritchard
Image by Lydia Thornley in Krakow
Spotted in Belfast by Jonathan Holt
From Christmas travels in Krakow by Lydia Thornley
Night time lamp from Christmas travels in Krakow by  Lydia Thornley
Daytime lamp from Christmas travels in Krakow by  Lydia Thornley