I’ve been a copywriter since 1993. I spent six years as co-owner and Creative Director of my own design and advertising agency before going freelance in 2002. Since then I’ve been trading as Reed Words.
In 2013, Reed Words took on its first employee, and we set up shop in Soho, central London. We’re now five people, working in everything from branding, naming and identity to campaigns in every form of media, as well as films and UX.
Direct clients include Virgin Atlantic, Exosphere, easyJet, the National Theatre, Loro Piana and YouView. We also work with many of the UK’s leading design and branding consultancies, including Landor, Fitch, Johnson Banks, Music, Hat-trick and The Partners.
Increasingly, we work with agencies and clients in the US, especially in New York and San Francisco. We worked with Landor in NY to create the tone of voice for the new World Trade Center. We also have clients in Europe, the Middle East and Australia.
I’ve written a children’s story in verse. It’s called Please Ignore the Plesiosaur, and you can see it here. It was the first in a planned series, with the next one entitled Hocus-Pocus Diplodocus. But would you believe, some other copywriter just published a book with that title.
I’ve also written the first draft of my novel and a feature screenplay. I was recently commissioned to write a short film for a new production company.
Favourite Word: 'That’s too hard.'