Still here, albeit with a rather shorter temper and greyer hair, after 22 years earning my living as a writer.
So far, that’s included books for Oxford University Press, a couple of WWII exhibitions, articles for national papers and magazines (I even had my own column for five years in Max Power – really) London’s The Prodigal Guide and a New York-based watch blog called Worn&Wound.
Now running a business that makes everyday customer-facing material for large firms better – and training their staff to do it too. Things like:
- admin emails
- standard paras
- welcome packs
- complaint responses
- IVR scripts
The commercial impact of stuff like this is huge. In fact, we just saved a City financial firm £300,000 just by changing a few customer letters.
The stuff that communicates best sounds human, is honest, tells it straight and answers the questions. That’s the stuff I write. Adjectival marketing blather… not so much.
I’ve written about finance, cars, transport, politics, deer, beer, wine, motorcycles, watches, ISAs, WWII, bank accounts, mortgages, food,lubricants (no – really – I had a whole article about mould release agents in Concrete Magazine), technical autmotive lubricants, woodwind and brass instruments, politics, Aristotle… and you’re bored now, aren’t you? In fact, I probably lost you at “deer”. Sorry.
active 4 years, 1 month ago