Mark McArthur-Christie

26 Members

Name

Mark McArthur-Christie

About me

Still here, albeit with a rather shorter temper and greyer hair, after 22 years earning my living as a writer.

So far, that’s included books for Oxford University Press, a couple of WWII exhibitions, articles for national papers and magazines (I even had my own column for five years in Max Power – really) London’s The Prodigal Guide and a New York-based watch blog called Worn&Wound.

Now running a business that makes everyday customer-facing material for large firms better – and training their staff to do it too. Things like:

  • admin emails
  • standard paras
  • statements
  • welcome packs
  • complaint responses
  • IVR scripts

The commercial impact of stuff like this is huge. In fact, we just saved a City financial firm £300,000 just by changing a few customer letters.

The stuff that communicates best sounds human, is honest, tells it straight and answers the questions. That’s the stuff I write. Adjectival marketing blather… not so much.

I’ve written about finance, cars, transport, politics, deer, beer, wine, motorcycles, watches, ISAs, WWII, bank accounts, mortgages, food,lubricants (no – really – I had a whole article about mould release agents in Concrete Magazine), technical autmotive lubricants, woodwind and brass instruments, politics, Aristotle… and you’re bored now, aren’t you? In fact, I probably lost you at “deer”. Sorry.

www.rubuss.com
www.mmcmusings.com
uk.linkedin.com/in/markmcarthurchristie/

Latest 26 images

Disused pub in Hoxton by Andy York
Photo by Lucy Beevor
Image by Tony Linkson
Found on the island of Giglio, Italy by Chris Bird.
26 Screenshot by Lara Muth
I live at number 26, and this is my bin!  Rebecca Thomas
Captured in Venice by Elen Lewis
26-jane
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Spotted by Marin Lee at the Serpentine in Hyde Park
Spotted in Copenhagen by Helen MacKinven.
Spotted on the airfield of Tivat airport in Montenegro by Martin Lee
I took this picture in a fabulous vegan and raw food restaurant in Turin - Ezri Carlebach
Spotted in Capri by Laura Hunter
Woods near Jouqueviel, Midi-Pyrenees, 10 minutes after I had told my walking group about 26. They gave me a funny look. By David Mathews
Image by Ed Pritchard
Image by Lydia Thornley in Krakow
Spotted in Belfast by Jonathan Holt
From Christmas travels in Krakow by Lydia Thornley
Night time lamp from Christmas travels in Krakow by  Lydia Thornley
Daytime lamp from Christmas travels in Krakow by  Lydia Thornley