Design & consultancy
I’m a designer who likes words. I learned to work with writers when I was hurled into an editorial office for the launch of Business, one of the first business glossies back in the 1980s. The staff writers instructed me in my gossiping duties and hauled me to the pub. But most importantly, they showed me how to look at a story. Now with my own design practice I still enjoy working with writers and editors. Words and graphics are two ends of the same thing. Sometimes, the words are the graphics. And nothing pleases me more than relieving a client of an acronym-stuffed, buzzword-infested, committee-pleasing piece of guff and handing them back something somebody might want to read. Through 26 I’ve even got a little better at writing my own words through road-testing The Writer’s workshop (Thank you John and Neil). I am a member of D&AD and the Typographic Circle.
Design is there to get people to read the words. Whether we’re sitting people down to read a story, shouting about a campaign or singing the praises of a product, what matters is that people get the message. www.thornley.co.uk
Favourite Word: 'trundle'
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