Freelance copywriter, strategic brand writer and creative director.
I always wanted to write. I started out as an advertising copywriter at Yellowhammer, before moving on to build broad experience and deep expertise in advertising, communications and branding, as writer, creative director and head of verbal identity at various independent and international agencies. I now work through my own consultancy with clients and agencies, helping people find the right words, tone of voice and ideas to express their brand effectively and make it sing clearly through every piece of communication.
My approach is best summed up by Iris Murdoch’s view: “Without words, how can one think?”.
Highly commended in the 26 Project Writers Awards 2017
26 Armistice Project – core team, editor and contributor
Board Member of 26 since July 2018
Favourite Word: 'Fandango'