Freelance copywriter, strategic brand writer and creative director.
I always wanted to write. I started out as an advertising copywriter at Yellowhammer, before moving on to build broad experience and deep expertise in advertising, communications and branding, as writer, creative director and head of verbal identity at various independent and international agencies. I now work through my own consultancy with clients and agencies, helping people find the right words, tone of voice and ideas to express their brand effectively and make it sing clearly through every piece of communication.
My approach is best summed up by Iris Murdoch’s view: “Without words, how can one think?”.
Highly commended in the 26 Project Writers Awards 2017 for 26 Prints ‘North Star’
26 Armistice Project – core team, editor and contributor
26 Flash Projects – core team, editor and contributor
26 Board Member since July 2018
Favourite Word: 'Fandango'