What does Carole do?
Carole is a business-to-business copywriter who helps organisations raise the impact of their marketing communications. With a talent for creating engaging copy that’s clear, concise and compelling, Carole writes all kinds of marketing materials, from websites and e-newsletters to brochures and mailshots.
What are her key experiences?
Carole has a background in marketing and PR and was previously head of public relations at the Financial Times. She has been a copywriter since 1999, working primarily in the professional services, finance, public sector and technology industries. Organisations she has written for include Capgemini, NatWest, Hitachi, TfL, Metropolitan Police and four of the UK’s Top 20 UK law firms: Ashurst, CMS, Herbert Smith Freehills and Taylor Wessing. Projects she has worked on range from creating a range of leaflets for Macmillan Cancer Relief, to writing a new European website for Citi International Personal Bank, to producing a monthly staff publication for Sony Ericsson.
What is Carole’s approach?
Carole is a strategic thinker who knows how to ask all the right questions. She will interrogate and interpret a client’s brief with intelligence to produce powerful benefits-led copy that’s right first time. Her intuitive listening skills mean she is able to quickly get under the skin of a client to ‘get’ their business need immediately.
What are Carole’s areas of specialism?
Carole’s work divides into four main areas. In addition to her core offering of writing marketing materials, she provides an eagle-eyed proofing service that corrects grammar, punctuation and spelling errors. She also helps organisations find the right tone of voice that aligns perfectly with their brand and personality. The fourth string to Carole’s bow is helping individuals and businesses transform their LinkedIn profile into an impressive selling tool that really stands out from the crowd.