Alas! An offer from Cyan Books

'Alas! Smith & Milton – How Not To Run A Design Company'
by Howard Milton and Nick Asbury
List price £19.99, discounted by 30% for 26 members to £13.99 (plus free p&p in the UK)
Co-written by 26's own Nick Asbury, this is the entertaining and surprisingly honest tale of one design company's 25-year struggle to make sense of a notoriously fickle industry. Since launching in 1980, Smith & Milton has helped steer the creative fortunes of countless household names – Kit Kat, Dulux, Switch, NatWest, PJ Smoothies and most of the contents of our supermarket shelves wouldn't be the same without them. Meanwhile, the company's own fortunes have taken in some spectacular highs and equally spectacular lows.
This is one of those rare design books that place as much emphasis on the words as on the pictures – with an engaging narrative drawn from interviews with the great and good of the design world, including Michael Johnson, Mary Lewis, Domenic Lippa, Michael Peters OBE, Richard Seymour, David Stuart and Richard Williams. If you’ve ever wondered about the secret of good creativity, how to get paid for it, how to grow a business, how to manage PR, how to cope with new technology and how to retain the best staff, then you may not find all the answers here, but at least you'll know you're in good company.
For a few tantalising preview spreads, visit www.smith-milton.co.uk
How to order
To order your book, discounted to £13.99 for 26 members (plus free postage & packing in the UK), send a cheque made out to 'Cyan Communications Limited', to Cyan Communications, 119 Wardour Street, London W1F 0UW. Please include your contact details and the address you'd like the book(s) sent to. For credit card payments, please contact Cyan on 020 7565 6120, or orders@cyanbooks.com. Please mention you’re a member of 26.

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