Three offers from Cyan Books

‘Great Brands Story: Arsenal’ by John Simmons & Matt Simmons (retail price £8.99, discounted to £4.99)

Football is big business, and it’s full of brands that are getting bigger day by day. One of the longest-established but now fastest-rising of these brands is the Arsenal. By exploring the development of Arsenal as a brand, this book provides an original insight into one of the world’s leading clubs and why so many people are passionate about it.

“There’s a knowledge of Arsenal that you get from a lifetime of supporting the team. Add to this a knowledge of brands and it makes fascinating reading.” Frank McLintock, former Arsenal captain.


‘Megatrends Europe: The Future Of A Continent And Its Impact On The World’ by Adjiedj Bakas (retail Price £14.99, discounted to £7.99)

It’s 2050. The EU has been dismantled. Western Europe has become Islamic and has tied itself economically, politically and culturally (although not governmentally) with North Africa and Turkey to become Eurabia. This is one of the scenarios explored in this compelling book about the future of Europe and the impact it will have on the rest of the world. Written by a leading futurist, the book analyses the seven key trends (the so-called ‘megatrends’) that will radically reshape European business, culture, people, thinking, belief systems, countries and cities over the next 50 years.

“Anybody making plans for the future had better take note.” Eric Einhorn, Chief Strategy Officer, McCann Worldgroup.




‘A Whole New Mind: How To Thrive In The New Conceptual Age’ by Daniel H Pink (retail price £12.99, discounted to £6.99)

This book describes a huge – but mainly undetected – shift now underway. We are moving from an economy and society built on logical, linear, computer-like capabilities of the information age to an economy and society built on the inventive, empathic, big picture capabilities of what is rising in its place, the ‘Conceptual Age’. Daniel Pink describes six essential aptitudes – a whole new mind – that professional success and personal satisfaction will depend on in the new age, which anyone can master.

“Knowledge is no longer power. A self-help book has become an unexpected hit with the prediction that success will in the 21st century will depend on the ability to tear up the rules and think laterally…Pink’s book has become a word-of-mouth success and is already into its eighth print run in America.” The Sunday Times, 12 March 2006.

posted by jim @ 4:21 PM