26 + 2 in Sweden

26 founder member John Simmons has accepted an invitation to give a pair of lectures at the Berghs School of Communication in Stockholm at the end of this month. One will be on copywriting, the other on last year’s ‘26 Letters’ project, which culminated in an exhibition of posters at the British Museum and an accompanying book.

Berghs are preparing to develop their own ‘28 Letters’ project (there are 28 letters in the Swedish alphabet), with due acknowledgement to 26. John’s lecture is the kick-off brief. And, in an echo of the Circle Line project, they’re planning, with the help of JC Decaux, that the resulting posters will appear on Swedish public transport systems.

posted by jim @ 10:46 AM