Message board

Traffic to the message board has more than doubled this month. Members are swapping views on everything from innovative methods for dealing with late-paying clients to great puns (current leader: a rubbish collection firm's slogan 'Speedy Gone Garbarge', in front by a short head from the Bargain Booze strap line 'Making life richer... for the pourer!').

Hate mail has built up for brand names written in caps, with an obnoxious ™ or ® added for good measure. Tone of voice remains a popular topic, with much discussion of business letters, together with information about a thought-provoking seminar by the Reputation Index. And there's been a very interesting exchange as to whether writers and agencies should charge for briefing time. But the burning topic this month is copywriting tests, and if asking a writer to take part in an unpaid competitive pitch to win a job is a reasonable request or potted evil.

Visit the message board — the password is 20six (keep that to yourself, this is a members-only site).

posted by David @ 11:59 AM