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26 is all about you. We want everyone to feel they can have a say and influence the shape of 26 to come. We’re just here to help it happen. The eight of us who originally conceived 26 are still very much on board. We’ve since been joined by several other directors, who’ve brought their own strengths and style to the table, helping us maintain our momentum and enthusiasm. This is who we are.
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Jim Davies
Jim uses words as the starting point for creative ideas. He’s helped clients like Paul Smith, Orange, Royal Mail and Waterstone’s with everything from naming and one-liners to ads, books, web sites and annual reports. He’s also a published author and columnist whose distinctive brand of cultural commentary has appeared widely in design magazines and national newspapers. Jim was recently awarded a D&AD Gold Award for his work with the Partners on the National Gallery's 'Grand Tour'. For 26, Jim edits the newsletter and web site. www.totalcontent.co.uk
jim@totalcontent.co.uk
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Tim Rich
Tim is a writer and editor. He helps companies tell their stories and increase their value using words. His work covers tone of voice, annual reports and online reporting, strategy and thought leadership papers, speeches, scripts, values and internal communications. His clients include Land Securities, BP, KPMG, Sainsbury’s, Misys, Mears Group and Moving Brands. He also runs writing workshops for businesses and designers. One of the founders of 26, Tim is most closely involved with developing our publishing imprint. He has co-edited three 26 books. Tim writes at 66,000mph.
www.timrich.com
timrich26@hotmail.com
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John Simmons
John is a writer and consultant on brands. He is also director of training and brand language at The Writer ( www.thewriter.co.uk). John’s books ‘We, Me, Them & It’, ‘The Invisible Grail’ and ‘Dark Angels’ form ‘The Writer’s Materials Trilogy’. John runs workshops and courses on creative writing for business. As a co-founder John has been particularly involved in 26 projects, initiating and editing the work that became 26 Letters and From Here to Here.
johnsimmons@blueyonder.co.uk
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Tom Lynham
Creative thinking and the origination of ideas drives my work in written and visual communications. I help individuals and organisations discover how compelling languages and charismatic behaviours can trigger wonderful chemistries with their audiences. Clients include Jumeirah Group, Penguin Books, Royal Academy of Engineering, Land Securities, Whitechapel Gallery, Survival International and the Helen Bamber Foundation. Tom writes at 66,000mph.
tomlynham@blueyonder.co.uk
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Martin Clarkson
Martin is one of the founders of ‘The Storytellers’ and works with leading companies in the UK, Europe and North America, helping them shape and share their business stories. He’d previously worked in Australia, North and South America and the Far East, latterly as Far East Director of Marks and Spencer. Returning home, he guided M&S’s marketing function and external communication, through a critical period. Martin is an honorary member of the Marketing Group of Great Britain and Chairman of 26.
martin@the-storytellers.com
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Margaret Oscar
Margaret is a tone-of-voice consultant who works with commercial businesses, helping them express their personality through written communications. She also specialises in the development of internal brand cultures, ensuring the brand is at the heart of the people behind each organisation.
me@margaretoscar.com
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Martin Lee
Martin was formerly marketing director of Waterstone’s, but is now one of the co-founders of Acacia Avenue, a research and strategy consultancy. His role is to help clients develop strategies for communicating to their customers in a more personal and authentic fashion. Martin helps 26 attract sponsorship and contributed to the ’26 Letters’ project.
martin@acacia-avenue.com
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Sarah McCartney
For the past 10 years Sarah has been Lush Fresh Handmade Cosmetics' head writer and marketing consultant. She also works with other small, friendly businesses and not-for-profit organisations on their thinking, writing and ways to keep their customers interested and happy. Sarah is on the 26 events team and wrote chapters in 26 Letters and From Here to Here. When not writing, she likes to knit woollies, take photographs and practise yoga.
sarah@little-max.co.uk
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Nick Asbury
Nick has been writing for businesses and brands since 1996. Formerly Managing Director at creative consultancy Other Creative, he now works independently for a range of design companies and direct clients, mainly on branding and corporate literature projects. Alongside his wife Sue, Nick is part of Asbury & Asbury, a creative partnership whose projects include 26’s yellow-framed From Here To Here exhibition in 2005 and, most recently, a book of corporate poetry called Corpoetics.
www.nickasbury.com
www.asburyandasbury.com
mail@nickasbury.com
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Rishi Dastidar
Rishi Dastidar is a copywriter for the integrated advertising agency archibald ingall stretton…, where he writes and thinks and writes for brands including O2, Abbey, Skoda and EDF Energy. When he’s not doing that, he pretends he’s a digital native at his blog Being Beta. And when he’s not doing that, he pretends he’s a poet. He’s written chapters in ‘From Here to Here’ and ‘Common Ground’, and regularly contributes to the monthly newsletter.
http://beingbeta.blogspot.com
betarish@googlemail.com
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Ben Afia
Ben is a tone-of-voice specialist and writer. He helps organisations find their tone of voice. Sussing out what's remarkable about them. And telling that story in a way that gets people excited. His clients include Vodafone, Sony and BP.
ben@afia.me.uk
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Jayne Workman
Jayne is head of writing at brand design consultancy, Elmwood. She works with a range of clients, big and small, local, national and international, to define their strategy, positioning and tone of voice before finding creative ways to bring this to life visually and verbally. She also writes and runs Wordplay© workshops to help organisations use language more creatively and effectively. She writes opinion pieces for the press and contributed to 26’s ‘From Here to Here’ project.
jayne.workman@elmwood.co.uk
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Gary McKeone
Gary was Literature Director at Arts Council England from 1995-2006. Before that he worked with Field Day Theatre Company in Ireland and at the Royal Festival Hall on London's South Bank. He is currently Chair of the Poetry Archive and the recently created Poetry Translation Centre and is also involved with a number of other literature organisations in England. Originally from Derry, N.Ireland, he has written for the Guardian and Independent newspapers and currently works in a freelance capacity. Gary is involved in a range of 26 activities, including helping us to improve our fundraising activities.
gary.mckeone [at] googlemail.com
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Rob Self-Pierson
Rob writes for a living. Most days he works with businesses, helping them to communicate a little more clearly. Other days he writes non-fiction and scripts. Throughout 2009 he travelled around Britain, uncovering the darker side of the country, led by the light of the full moon. In 2011, he’ll again set off on his travels: this time around Europe. So what did Rob do in 2010? He turned his little idea into 26 Treasures, with the help of some very good people.
rob.selfpierson@gmail.com
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Mike Exon
Mike is a journalist, editor, and consultant working in the design, new media and creative industries. He is former deputy editor of Design Week, and has worked creatively and strategically for agencies including Digit and The Fourth Room. As head of content at Yell.com, in 2010 he developed and launched a content strategy for its advertising site. He also consults and writes for D&AD and the Design Council, and blogs for TheLiteraryPlatform.com. Mike is interested in writing for new forms and the development of communications into the digital brand space.
michael.exon@virgin.net
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Martin Hennessey
Martin is a former journalist and co-founder with John Simmons of The Writer. The Writer’s award-winning work has earned John and Martin growing recognition as a new force in HR, marketing, investor relations consultancy. Their clients range from BP and the BBC to Merrill Lynch, ABN Amro and Unilever. Martin is co-author of the ‘Investor Relations Handbook’, published by Reed Elsevier.
martin.hennessey@thewriter.co.uk
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Jamie Jauncey
Jamie’s love of words takes him into all corners of life, from boardroom to classroom, library to lecture theatre. A writer who has worked in the business world for more than 20 years, he is also a novelist and a musician. Today Jamie works with organisations and groups of all kinds on the power of stories and language to transform the way we see the world and our place in it.
jamie@jauncey.co.uk
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Neil Taylor
Neil's creative director of The Writer. He trains people to write more creatively at work, and to reflect a brand's tone of voice – people like the BBC, 3, Sotheby's and RNID. He’s a writer too. You can buy his book ‘Search Me’, on the Google brand, and ‘The Name Of The Beast’ will be out soon. He’s a board member of 26, helps run our events, and co-edited ‘From Here To Here’, too.
neil.taylor@thewriter.co.uk
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Simon Caulkin
Simon is journalist and editor. He writes a column on management in the Observer, edited Management Today, and has contributed to many other newspapers and journals in the UK and abroad. He has edited books, magazines and a web site.
simon.caulkin@observer.co.uk
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Stuart Delves
Stuart started out as a copywriter 20 years ago with CDP. After running an Arvon Foundation writing centre in the early 90s he joined Redpath Design to work alongside leading Scottish designers. In 2002 he set up Henzteeth with John Ormston. Henzteeth is now one of Scotland’s leading copywriting companies. In 2004 he launched 26 in Scotland with Jamie Jauncey. Stuart initiated 26 Malts and has just completed ‘Creative Fire’ for Cyan Books.
stuart.delves@virgin.net
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