Our friends at International PEN wonder if any 26 members might be interested in applying or suggesting someone they know.
Freelance Press and PR – International PEN Writers in Prison Committee 50th Anniversary
August until December 2010
International PEN celebrates literature and promotes freedom of expression. Founded in 1921, our global movement of writers now spans more than 100 countries. Our programmes, campaigns, events and publications connect writers and readers wherever they are in the world.
Freedom of expression has always been a lynchpin of International PEN. We are looking for an experienced press and PR campaign professional who can work with us to create and manage a campaign for the 50th anniversary of our Writers in Prison Committee. The campaign, ‘Because Writers Speak their Minds’, celebrates the remarkable and tireless work of writers worldwide protesting on behalf of imprisoned, persecuted and harassed colleagues. It also celebrates the stories of 50 writers whose cases were taken up by PEN, from 1960 to the present day. The post will report into the Communications Director, working closely with the Writers in Prison Committee team in the international office, the Chair of the Committee and PEN Centres worldwide.
Objectives of the role
- Develop a creative press and PR campaign to support the final months celebrating the 50th anniversary of the Writers in Prison Committee, with a particular focus on the Day of the Imprisoned Writer that takes place on November 15th
- Develop media materials and content including press releases, features, briefing notes and other materials as required
- Place and facilitate press coverage, interviews, comment pieces and other – broadcast, web and print
- Develop and liaise with international and national media contacts – news, culture, society, international and national news agencies and others as identified
- Liaise with key PEN ambassadors to set-up interviews
- Co-ordinate and advise the efforts of PEN Centres engaged in the campaign to identify and stimulate local and national media activity, ensuring that they are supplied with relevant content to promote the worldwide campaign
- Identify and develop PR opportunities, particularly around the Day of the Imprisoned Writer
- Act as the day-to-day liaison point for press and PR inquiries
- Media monitoring – ensure that secured coverage is collated and presented on the International PEN website, and shared with the PEN Centres
- Oversee online communications for the campaign; ensure that key campaigning tools such as the website and Facebook group are up-to-date
- Deliver a post-campaign evaluation, identifying key successes
- Demonstrable experience of creating and working on media campaigns with a focus on human rights issues, including writing press releases/materials and securing media coverage
- Demonstrable experience of identifying and creating exciting and innovative PR campaigns
- An awareness of key freedom of expression issues that receive regular media coverage
- An understanding of how to sell international/charity stories to a variety of media
- Strong contacts with journalists in the news, culture and society fields and with news agencies
- Experience of working with and influencing senior management as well as working with sensitive issues and information
- Excellent oral and written skills, including fluent spoken and written English, good attention to detail, good interpersonal skills and computer and internet literate
- Ability to plan, organise and prioritise own work independently or in consultation with others; ability to maintain effective communication within a team; experience of working to tight deadlines
· Commitment to cultural diversity and equal opportunity issues.
· Experience of working in or with the voluntary sector or a membership organisation
· Experience of working for or with an international organisation or an organisation that works internationally
· The ability to speak and write another language/s. (International PEN operates in English, French and Spanish but represents many other languages around the world).
Salary: £5500 total project fee
We request that some of the hours worked take place in the International PEN office, located in High Holborn,
To apply, please send a cover letter and CV to Emily Bromfield, Communications Director, International PEN, Brownlow House, 50/51 High Holborn, London WC1V 6ER UK Tel: + 44 (0) 20 7405 0338 Fax: + 44 (0) 20 7405 0339 email: email@example.com
Closing date: 26 August 2010 5pm
Interviews will take place on either Tuesday 31st August or Wednesday 1st September.