A while back on the message board we talked about how difficult naming is - not the creative bit, but the getting people to not be subjective weirdos about it bit. I was teasing you with tales of my book on the subject. 

Well, in a bit of shameless self-publicity (there had to be some benefit to being a full-time name for four years), it's out:

http://www.amazon.co.uk/Name-Beast-Process-Products-Companies/dp/1904879705/ref=sr_1_1/026-0488503-9951633?ie=UTF8&s=books&qid=1174151475&sr=8-1

Amazon should be delivering it a bit quicker soon. Anyway, have a nose if you're still tearing your hair out.

Mr T