Interviews

Interview by Roger Horberry

“Brilliant copywriting creates emotion in me as I’m reading – a smile, a lump in the throat – anything. It’s also about the pleasure of something that’s just right – all the words are in the perfect place and you wouldn’t want to change one bit.”

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Interview by Roger Horberry

“Brilliant copywriting has an almost unconscious effect. It’s something I read without realising I wanted or needed to read it. Every line leads perfectly to the next.”

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Interview by Roger Horberry

To leafy Leamington Spa, to interview design-savvy writer Jim Davies, who picked up a D&AD black pencil for his work with the Partners on the National Gallery's Grand Tour, and keeps us amused with his monthly observations in Design Week.

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Interview by Roger Horberry

To Manchester’s achingly hip Northern Quarter to meet Nick Asbury, a marketing copywriter with a broad range of clients and a furious turnover of jobs. 

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Interview by Roger Horberry

To east London, and Tim Rich’s live/work weavers’ cottage at the very end of Brick Lane. Tim’s focus on corporate communications provides an unusual perspective on the craft of copywriting. 

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Interview by Roger Horberry

I shared the lift up to Ogilvy’s Docklands HQ with a young photographer clutching a portfolio the size of Rutland. We got chatting, and he admitted he couldn’t help overhearing who I was meeting. “You’ll get a good interview”, he said…

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Interview by Roger Horberry

In preparation for his upcoming book Brilliant Copywriting (Prentice Hall), Roger Horberry discusses mangoes, granddads and upside your head with Dan Germain.

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