As part of our series of writings inspired by a Designer Breakfast featuring Joe Ferry, SVP, global guest experience & design, Intercontinental Hotels Group, Tom Faulkes, global head of marketing, Land Securities and Amanda Francis, MD at Alchemis, Nathalie Hourihan reports on what clients really, really want from designers. Did you know that designers are [...]
An association for writers and copywriters
designer breakfasts
Saying yes, saying no
In the next of our series from 26’s collaboration with Designer Breakfasts, Fiona Thompson listens to a debate among designers on rejecting and accepting work. Money, chemistry and your internal hypocrisy meter – how do you respond to the offer of new projects? Three ways to react to a phone call. 1. You feel [...]
Shan Preddy’s simple truths
In the next of our series from 26’s collaboration with Designer Breakfasts, Elise Valmorbida goes along bright and early, but a little cynical, to Shan Preddy’s talk ‘How to Run a Successful Design Business’. Can all this stuff we do – creating, consulting, competing, challenging, imagining, problem-solving, negotiating, nurturing, networking, dreaming, managing a business – [...]
Sunshine at Breakfast
In the fourth of our series from 26’s collaboration with Designer Breakfasts, Elen Lewis writes a story about flying to the sun after hearing Richard Seymour’s talk ‘The Pilot’s Prayer’. Sunshine By Elen Lewis I find Sasha measuring a sunbeam in the garden. She has a jam jar, a piece of string and a pair [...]
Breakfast, branding and Wally Olins
In this latest Designer Breakfast report, Tim Rich hears branding expert Wally Olins share some characteristically incisive views on the world of branding… Wally Olins wanders into the packed room. The hubbub settles to a hush. Branding’s one-man superbrand is here, wearing his trademark spectacles and bow tie. We are assembled to hear his thoughts [...]
A revolutionary act
This month, John Simmons reports on the Designer Breakfast with Nick Eagleton, creative director of The Partners, prompting thoughts about success and failure, with George Orwell looking on… Nick Eagleton called his talk “There’s no success like failure”, which is a line from a Bob Dylan song. This immediately sent me back to my student [...]
Designer breakfasts: Sir John Hegarty and Bonnie Dean
In the second of our series from 26′s project with Designer Breakfasts, Sue Evans interviews Sir John Hegarty, the chairman of BBH and entrepreneur and Design Council member, Bonnie Dean about the importance of telling the truth Every month, we’ll be featuring the response from one of the 10 members of 26 who attended a [...]