In the fourth of our series  ‘The Story Works’ with D&AD, John Fountain remembers poignantly how his tough builder father reacted 35 years ago when Fountain told him he wanted to be a copywriter. The Rocky Mountain Wolf appeared late one afternoon on the London Road, Isleworth. It stood motionless a few yards from my [...]

In the second of our series ‘The Story Works’ with D&AD, Stuart Delves talks about writing for design, where it’s the true story that brings the brochure, packaging, leaflet, and later, web copy, to life; that brings authenticity and colour. Read Stuart’s piece at D&AD.

Smoking. Or rather…’not smoking’ is what I’ve decided to write about. There was a lovely Audi Quattro poster and a weirdly watchable beer advert called ‘Quench’. But the creative work from 2009 for the UK client QUIT stood out. …more

Penguins are great. Where would we be without them? Certainly with fewer biscuits in our tins, and what would be worse, far fewer books on our shelves to read while enjoying a chocolate coated treat. …more

O is for Old Spice, the pinnacle of princely perfumes, the font of fearsome pheromones, the O in OMG. …more

When I think of a D&AD award, I think of sensational design so simple it makes you wonder why you didn’t think of it yourself. Copywriting so precise it screams the message loud and clear and advertising campaigns forever imprinted on the memory of a generation. So as I scrolled through the pages of the archive under the letter N, there seemed to be just one brand that embodied all those things. …more

I remember a day when I returned from school to find Mum sat on the staircase, her arms wrapped tightly around the bottom banister post, sobbing. I think I was eight or nine years old. I sat down next to her, put my arms around her shaking shoulders, and asked why she was crying. And, proving how upset she truly was, she told me. …more

L is for Love….. ahhhhhh…. Ryan Dixon tells us more. …more