Ben Afia has faced just about every argument against adopting a new tone of voice over the last decade. Here are some of the things that can persuade the doubters. One Train your influential people first: not just copywriters, but the directors (and their assistants). If the leaders lead, people will follow. Two [...]
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3 ways to..
Three ways to… work a four-day week
Andy Hayes, client services director at Quietroom works a four-day week, giving him time to do the washing up and create projects like 26 Miles, Throwaway Lines at 26. One Work for a company that values your experience as much as your time. I feel lucky I stumbled upon Quietroom, after 20 years working in [...]
Three ways to… work in a café
Maddie York used to avoid working in cafés, finding it awkward, expensive, and generally a bit of a bother. But, with inadequate heating at home, there has been no option during these chilly months but to embrace café culture. Through observation, trial and error, Maddie’s finally got the knack. There are three major things to [...]
Three ways to… settle into a new job
Rishi Dastidar started a new job this month. He’s joined onefinestay as head of brand. But, even when you start in a company as head of something, there are still first day nerves to contend with. Here are Rishi’s three ways to settle into a new job. So, this month, I started a new job, [...]
Three ways to deal with feedback – by Joe Weir
We all know the telltale signs of doom. All the clues are there in the preamble, or the pre-but as I like to call it. ‘Firstly, we just want to say thanks for all the work on this. We think it’s come a really long way, BUT…’ And so it begins. Here are my top [...]
3 ways to…write a winning proposal
3 ways to…write a winning proposal. A brilliant insight and some highly relevant and useful tips from Chris Martin.
Three ways to… be a writer in residence
Neil Baker shares three tips for making the most of a stint as a writer in residence and says he’s always fancied the idea of writing while residing. …more
Three ways to… get great quotes
Matt Chittock shares his tips for interviewing and making sure that, when that brilliant soundbite comes along, you’re prepared. …more
Three ways to… do well on Twitter
Sara Sheridan, self-confessed Twitter evangelist, offers practical tips for building your brand on Twitter. It’s amazing how many writers shy away from social media when really it’s an ideal forum for communication. I’ve picked up some great ideas, research tips and even jobs, just in the course of being online. I wrote this article in [...]
3 ways to… handle working from home
Sarah Farley offers three ways to overcome distractions and find your motivation when working from home. …more
Three ways to… throw yourself into a personal project
Self-Pierson offers three tips for doing something big, crazy and challenging and not worrying about losing clients and work in the process. …more
3 ways to….
When you’re faced with the blank sheet of paper how can you get started? Here are three ways to… …more
Three ways to… say no to a client
What to do when you’re too busy to take on a job? Martin Lee offers practical advice on how to say no. It’s a nice problem to be too busy but you don’t want to lose a client for the future. Here are three ways to say no while making it sound like saying yes. [...]